Unlock

Your Home's Potential

When the time comes to move and start anew, the process can feel overwhelming. Selling a home is an emotional journey, and it's natural to feel apprehensive when so much is at stake.


My role is to guide you through ALL your options, so we’ll review your goals to make sure selling now is best and optimize your investment to meet your short-term needs and long-term dreams.

A study by IPX1031 found that 94% of Americans aren’t living in their ideal home due to affordability, yet homeowners' net worth is, on average, 40 times higher than renters—let’s build on that value and get you closer to your ideal.

Here's how we'll maximize your investment...

The selling process

Tailored Planning

Real estate is about more than just a home; it's about your lifestyle. The goals assesment will identify you're long term goals and your reasons for selling.


We'll develop a customized plan for YOU, even if it means not selling now. If selling is the best option, I'll ensure we maximize your profits.


  • Personalized Approach: The Home Goals Assessment pinpoints your long-term goals and reasons for selling, ensuring every step aligns with your lifestyle and priorities.
  • Maximize Value: Whether selling now or later, we’ll create a tailored plan to help you make the most profitable decision.

Ready to build a strategy around your lifestyle and goals?

Preparing Your Home

We'll meet at your property to tour your home, set expectations, and determine our go-to-market approach.


With a meticulous eye for detail, I’ll help with staging, photography, and marketing your home. Together we’ll develop your unique selling strategy so your house shines when we hit the market.


  • Strategic marketing expertise: We’ll walk through your property together, aligning on expectations and a tailored go-to-market approach.
  • Comprehensive selling support: From staging to professional photography, I’ll handle every detail to ensure your home stands out in the market.

Ready to make your home shine in today’s market?

Show and Sell

I'll ensure your property shows its best and optimize your exposure to bring the best offers to your doorstep!


I will coordinate and streamline showings, communications, and negotiations to make sure your experience and the experience of prospective buyers is as seamless as possible.


  • Showcase your Home: from staging to strategic marketing, we'll be sure to make it stand out in the market.
  • Showings and Negotiations: I ensure that your selling experience feels streamlined and stress-free.

Ready to showcase your home to its fullest potential?

Money Matters

When offers start rolling in, I’ll help present and compare terms so you can easily identify what best fits your needs. (Spoiler alert: there’s much more than the sales price to consider.)


Selling your home can be a rollercoaster of emotions, I'll be there to help you make the best decisions.


  • Comprehensive Offer Analysis: I evaluate and compare all terms of each offer, ensuring you choose the best fit for your unique needs beyond just the sales price.
  • Emotional Support & Guidance: Navigating the selling process can be overwhelming—I’m here to provide the support and expert advice you need to make confident decisions every step of the way.

Ready to navigate offers with confidence?

Who am l?

Your Partner in

Real Estate

See what my clients say...

"Erin made our home-buying process in Sacramento smooth and less intimidating."

Cristina L

"Erin was by far the best realtor I've worked with. She stuck with me through a difficult market."

Hank B

"I've been consistently blown away by Erin's service, professionalism, and insights."

Ren G

Rest Assured

I'll be there every Step of the way

From...

Understanding Your Unique Market

We'll review real-time insights into your niche market, helping to set clear timelines, pricing, and expectations—so you’re fully informed and set up for success every step of the way.

to...

your Strategic

MARKETING plan

I'll ensure your property gets the attention it deserves. I'll create a custom plan that highlights your home’s best features, optimizing exposure to attract serious buyers and bring the best offers to your doorstep.

and...

Protecting Your Investment

I’ll protect your interests by ensuring offer terms are right for you, leveraging contingencies, and using strategic negotiations to your advantage. I'll be with you every step of the way to ensure you get the best deal possible.

and beyond...

I'm not going anywhere

I’ll continue to be available when questions arise and to advise you on future real estate decisions!


You’ll even gain access to exclusive client resources to help maximize your future Investments.

FAQs

How do you know when you should sell your home?

This answer will be different for everyone depending on your goals and the current market conditions. I can provide short and long term rental analysis along with a comparative market analysis so you can weigh all your options and you can determine what will help you best meet your needs. If you are closing on another home purchase, moving for work, or want to move before the new school year, you'll have a timeline you need to work with in and it’s important to be upfront about that so we can make sure to make it happen. That timeframe all depends on the condition of your property and the current market conditions, it’s never to early to start the conversation if you think selling could be on the horizon.

How will the showing process work?

The goal is to get as many buyers to see your home as possible in order to get you the best offers. That said we will decide together on how to handle showings so that you are most comfortable. We can set parameters as to the hours and days that showings are allowed, and how to notify you in advance. Homes show best when the homeowner is not present, but if this is not possible, we will work together to create the best experience for the buyer that also fits your lifestyle. We use an electronic lockbox that allows licensed buyers’ agents to access your house key. These boxes also notify me any time they are opened, so no one is accessing your home without my knowledge. Furthermore, I always try to get feedback from each showing and pass that information back to you.

Should I offer incentives like a home warranty, closing costs, or selling agent bonus?

Incentives are something I like to consider on a case-by-case basis. There are certain circumstances where it may be smart to offer an incentive. Some incentives can be offered from the start. For example, if your home is in an area that doesn’t get a lot of traffic, we may offer an incentive to agents to bring us a buyer. Or if you know the appliances are at the end of their lifetime, you may offer a home warranty to help the buyers replace them. Other incentives, like helping with closing costs, are better used during the negotiation process.

What do I need to disclose?

It’s best to be up front and disclose all issues right away. Your buyers will have the right to inspect the home, so it’s better they are not hit with bad news after going under contract a which point they’ll have the opportunity to renegotiate. If you know of problems with the appliances, plumbing, electric, HVAC, roof, foundation, property lines, or deed, these need to be listed on your Seller’s Disclosure.

What are the costs involved in selling a home?

There are various costs involved, including real estate agent commissions, closing costs, and potential repairs. I'll break down these costs for you so you know what to expect.

Should I make any repairs or improvements before selling?

It depends on your home's condition and the potential return on investment. I'll advise you on cost-effective improvements that can enhance your home's appeal to buyers.

Let's work together to

Unlock Your Real Estate Potential

Homes with Erin Gruber

Helping homeowners make smart, strategic decisions to maximize their investment and love where they live.

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